Google Indexing Issues: Underlying Causes and Ways to Fix

Despite all your time and efforts, it can be discouraging if your website doesn’t appear in search results. Even the best, well-optimized content remains invisible in the SERPs if Google doesn’t index it. Frustrating, right? This is often due to Google indexing issues, meaning Google isn’t correctly identifying or storing your content.

Fortunately, most indexing problems can be fixed. In this article, you will learn what is page indexing issues and the best approach for resolving these problems.

What is Google Indexing?

This is the process when Google analyzes the text, images, and videos on a web page, stores the information in the Google Index, and displays them in search results. Think of the Google Index as a database of all the web pages that Google knows about, scans, catalogues, and retrieves for users when they search for related topics.

However, some webpages might be missing due to technical problems. That’s why getting page indexing issues detected as early as possible is critical.

Common Google Search Console Indexing Issues

Sometimes websites undergo Google indexing issues, which can negatively affect their visibility. Let’s review GSC indexing issues:

Server Error-5xx

Google indexing issues happen when Googlebot is unable to visit a webpage. So, verify whether the server is misconfigured or overloaded, as issues like downtime or timeouts can prevail.

Soft 404

It occurs when a user visits a URL showing a notice stating that the page is unavailable. It can also be caused by missing server files or connectivity issues.

Unauthorized Request-401

When a 401 error occurs, Googlebot needs permission to access the specific webpage. In this case, you might not have made pages publicly accessible or allowed access.

Not Found-404

It indicates that Google found pages on your website that give a 404 Not Found message. These URLs are seen on your site before or might be linked to other websites.

Access Forbidden-403

Although the user gave login credentials, the client couldn’t access this resource. Your website’s security settings are unintentionally preventing Googlebot from seeing your content.

Redirect Error

A redirect error occurs when the redirect chain or URL is too lengthy. This error includes broken or partial URLs and a redirect loop.

How to Fix Page Indexing Issues

Now that you understand Google indexing issues, let’s review quick tips on how to fix indexing issues in detail.

Check Duplicate & Improve Quality Content

Use online tools to identify duplicate content and improve content quality. Always prefer content rewriting, using clear headings, structured data, adding canonical tags, or redirecting URLs.

Optimize Crawl Budget

Another way to fix Google indexing issues is to block unnecessary websites, such as login pages or duplicate URLs. Manage your budget to ensure indexation.

Identify Robots.txt File

Confirm that only the intended pages are marked as blocked. To enable access, modify certain sections or add allow directives in the robots.txt file.

Remove Noindex Tags

Remove any noindex tags from important sites you prefer crawlers to detect and index. Pages you do not want search engines to find should be untouched.

Strengthen Internal Linking

Pages that lack strong hyperlinks are often overlooked. Use relevant anchor text and, if required, include links to your homepage, footer, or key category pages.

Resolve Technical Server Errors

Using GSC, you can replace broken links, optimize server response time, and monitor HTTP status codes to resolve technical server errors such as 404 and 500.

Merge or Omit Low-Value Pages

Too many low-value pages dilute your site. Identify ineffective pages with no traffic or paid links. Merge them into more significant text or eliminate them if necessary.

Effective Use of XML Sitemap

Check your website’s sitemap to verify it’s up to date and error-free. Submit the sitemap to GSC to track the indexing progress. Include only canonical and indexable URLs.

Indexing API Setup

Consider using the Google Indexing API to alert Google of new or updated content on your website and speed up indexation.

Possible Causes of Page Indexing Issues

Before diving into the Google Indexing issues, let’s first consider the common reasons why search engines cannot index your site:

• Duplicate or Low-Quality Content: Identical content on multiple pages or lacking originality or relevance is less likely to rank well.
• Robots.txt File Issues: It tells search engines which websites cannot be crawled. When deactivated, bots can’t access your material.
• Blocked by Noindex Tags or Header: Be careful when adding the robots meta tag and header to webpages, as they can disappear from SERPs entirely.
• Incorrect Canonical Tags: Google decides which URL to prioritize if you don’t specify, leading to severe canonical tag issues.
• Internal Linking Errors: Broken links or pages without internal links can confuse search engines when trying to find your content.
• HTTP Status Code Issues: 4xx and 5xx errors block content access, leading to ignored or removed pages from indexing.
• Slow-Loading Pages: Slow loading times frustrate users, lower Core Web Vitals scores, and directly impact search ranking.
• Obstructed CSS, JS, or PNG Files: Blocked JavaScript, CSS, and image files can make the website appear broken to search engines.
• Server Errors: If server errors occur, it is a sign of an unstable site, leading to your website being de-prioritized for indexing.
• Newly Created Webpage: Google takes time to find your new website because it has a large backlog and crawls pages at varying speeds.
• Penalty to Manual Action: Extreme manual actions result in de-indexing, and Google penalties can instantly remove your webpages.
• Exceeded Crawl Budget: Exceeding crawl budget prevents some of your large websites from being crawled and indexed.

How to Fix Google Indexing Issues Utilizing Google Search Console

Google Search Console provides direct insight into how Google indexes your website. Here’s how to effectively analyze and fix Google indexing issues.

• Log in to Google Search Console and choose your website’s domain.
• To browse non-indexed URLs, navigate to the Index part and click Pages.
• Look for noindex tags, robots.txt errors, duplicate material, login issues, or missing internal links.
• Apply the URL Inspection Tool to verify and request indexing for specific webpages.
• Remove or update noindex tags from important content pages.
• Submit and analyse your XML sitemap under the Sitemaps section.
• Check the coverage report to fix crawl errors such as 404s, soft 404s, or 5xx.
• Verify pages are not blocked in robots.txt, login walls, or noindex directives.
• Review indexing status regularly to identify and resolve additional issues such as spam, malware, or false material to prohibit indexing.

Common Ways to Check Website Indexing Issues 

Tracking your indexing status with GSC is valuable, but another way to fix Google indexing issues is to use Link Watcher. This ultimate link building monitoring tool can help improve backlink indexation. It assists you in checking whether Google indexes the links you create and pings them automatically, thus increasing the chances of indexing. You will get notified about the inactive, expired, removed, or altered backlinks, enabling you to meet your targets efficiently. It also optimizes your SEO campaigns with comprehensive performance metrics and insights.

Features

• Track claimed/unclaimed backlinks to improve teamwork
• Create personalized dashboards suited to the campaign’s needs
• Access to sensitive data is regulated using role-based permissions
• Monitor daily ranking increases and decreases with trend analysis
• Provide daily reports to managers of their team members’ performance

Conclusion

This post has explained the common Google indexing issues, their underlying causes, and the best ways to fix them with or without GSC. You can follow the required procedure according to the specific situation. However, using Link Watcher is a must. It helps you regularly check your website’s indexing status, ensuring better visibility and improved organic traffic growth. Try it today!

FAQs about Google Indexing Issues