Linkwatcher vs Backlink Manager

Monitor, Buy, And Grow Backlinks In One Place
Linkwatcher vs Backlink Manager

Backlink Manager is a link-building CRM built around monitoring and managing link partnerships. Linkwatcher monitors your links too, then goes further. You can buy links in a live marketplace today, get them indexed, track keyword rankings, and see AI quality analysis on every backlink, all from one dashboard.

  • Buy links in a live marketplace, not one that is coming soon
  • AI quality analysis on every backlink, not just monitoring
  • Monitor, acquire, index, and rank track in one platform

Start in minutes

Browse vetted publishers in the marketplace, or start monitoring the links you already have for free.

Feature
Linkwatcher
Backlink Manager
Core purpose
All in one: acquire, monitor, index, and rank track links
Link-building CRM with monitoring and partnership management
Backlink monitoring
Real time tracking of new, lost, and changed links
Monitors links 24/7 with alerts on removal or nofollow
Link marketplace
Live marketplace to buy guest posts and link insertions today
Link exchange marketplace listed as coming soon
Link partnership CRM
Focused on acquisition and monitoring, not partner CRM
Strong link exchange and partnership management workflow
Link quality analysis
AI analysis per backlink: domain spam score, niche and content relevance, anchor quality, and a detailed report
Do-follow and no-follow status and basic link metrics
Keyword rank tracking
Included in paid plans
Not offered
Link indexer
Built in indexer to get backlinks crawled faster
Google index checking only, no active indexer
Free plan
Free forever plan with 25 monitored links
Free trial, with a free tier for a limited number of links
Entry price
$29/mo for 500 links and 50 keywords (free plan below that)
Starter from $39/mo for 200 links and partnership tools
White label reports
White label reports on paid plans
White label reports on the Enterprise plan only

Which one fits you

An honest recommendation

Both tools are good at what they do. Here is who each one really suits, including where Linkwatcher is not the right call.

Pick Linkwatcher if

  • You want to buy links in a live marketplace today, not later
  • You want AI quality analysis on every backlink, not just status
  • You want monitoring, indexing, and rank tracking in one platform
  • You want to start free instead of only a time limited trial

Where Linkwatcher falls short

  • Backlink Manager is purpose built for link partnership and exchange CRM
  • It offers more monitored links at some tiers if pure volume is your need
  • If you do not buy links and only manage partners, its workflow fits better
  • Its goal and partnership tracking is deeper than ours for outreach teams

Pick Backlink Manager if

  • Your main job is managing link exchanges and partner relationships
  • You want a CRM built around link-building outreach and goals
  • You need to track partnerships and targets, not just live links
  • You want higher link counts at the entry tier for a small team

Why it matters

Buying the link is only half the job

Backlink Manager is genuinely strong at the partnership side. The question is what happens once a link is live.

Buy and move on

The link you paid for, six months later

A buyer spends their budget on guest posts, gets the live URLs, and moves on. Four months later three of those links have quietly been removed during a site redesign, and nobody notices until rankings slip. The spend is gone and so are the links.

Buy and keep watch

Same spend, very different return

Another buyer sources the same links through Linkwatcher. The day one of those posts is edited and the link is stripped, an alert lands in the inbox, the publisher is contacted, and the link is restored within the week. Buying the link is only half the job. Keeping it alive is the other half.

Switching is a CSV away

Bring your links over in three steps

Already using Backlink Manager or another tool? Export your backlinks to CSV and import them into Linkwatcher in minutes. Every link is monitored straight away, and you also unlock the live marketplace, the indexer, AI link analysis, and rank tracking from the same account. The free plan covers your first 25 monitored links so you can compare on a real campaign before paying.

01

Export from Backlink Manager

Download your live link list to a CSV file.

02

Import to Linkwatcher

Upload the CSV and your links are in within minutes.

03

Monitored automatically

Every link is watched, wherever you bought it.

Before you switch

Questions people ask about Backlink Manager

Everything buyers want to know before moving from Backlink Manager. Still unsure? Get in touch.

Buy links you can actually keep

Source backlinks and monitor them from one dashboard. Start free with 25 monitored links and see why teams move from Backlink Manager to Linkwatcher.

Monitor 25 Links For Free